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Conversion Rate Optimization (CRO) Blog

Get the insights you need to convert more consumers into leads and customers, so you can grow your Canadian service business.

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How to design a web page

Discover 8 tips for creating web pages consumers want to engage with, so you can convert more consumers into leads and customers.

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People designing a web page

How to design a web page

Discover 8 tips for creating web pages consumers want to engage with, so you can convert more consumers into leads and customers.

Read now...
Custom on phone

3 steps to tracking website leads, so you can maximize your marketing

Don’t spend a penny on marketing unless you are tracking website leads.

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Hand clicking computer mouse

What is a heatmap and how can you use it to generate more website leads?

Heatmaps provide you with a visual representation of how visitors are interacting with your website, so you can identify what’s stopping them from converting into leads and customers.

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Two ways to generate more leads for your service business

If you want more leads for your service business you have two options - spend more on marketing and advertising or improve your conversion rate.

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Laptop computer on table displaying web page.

How many web pages should your lead generation website have?

The more web pages you have the better. But quality trumps quantity.

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Consumer browsing a website

6 tips for generating more website leads for your service business

Do you want more leads from your service business website? Here are 6 tips to help you convert more visitors into leads and customers.

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Canadian small business owner standing behind counter at store.

Canadian small business defined

What does it mean to be a small business in Canada? You may be surprised! Let's define it and dig into the numbers for insights.

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Service bell - how to convert consumers into leads and customers.

How to create website service pages that convert

Learn how to design service web pages that convert consumers into leads and customers.

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Money growing out of the ground representing investment growth.

How much should your Canadian small business invest in marketing?

How much does your Canadian small business invest in marketing? Is it enough? Find out what you should be spending if you want to grow your business!

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Person optimizing website for conversions

What is conversion rate optimization (CRO) and why does your service business need it?

If you want more leads and customers for your service business, it’s time you seriously consider conversion rate optimization (CRO).

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Woman using sticky notes to plan website.

How to organize your services on your website

Your website is arguably one of- if not the most important marketing asset at your disposal. It can generate leads and customers 24 hours a day, 7 days a week- but only if it’s optimized properly.

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Computer on desk displaying website design

Three types of business websites - do you know which one you need?

There are three types of business websites. Do you know what type of website you need?

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Woman reading newspaper to represent above the fold on a website

ATS - the most important part of every web page

Do you know the most important part of every web page? It's the ATS. What's the ATS you ask. Read the insight to learn more.

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Optimize Your Website For Conversions

Optimizing your website is the best way to generate more leads and customers

No matter how well your service business is doing, if you want long-term stability and/or growth, you likely ask yourself “How can I generate more leads and customers?”

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